29 Sep ROCHESSA – Shoe Product Photography

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Client: Rochessa
Location: East Fremantle Studio

Product developer Rachel McRae came to us recently requiring some interesting shots of her range of shoe samples for new label ‘Rochessa’ that she is planning to launch this coming February ’16.

A dedicated young lady with determination and passion – an inspiration for any aspiring entrepreneurs!

‘My shoe samples are here and I couldn’t be more excited to share the first pics with my friends and family.

I will be launching my footwear brand, ROCHESSA (pronounced – roch’essa) in February next year. These styles are from my first collection for Winter 16. For anyone who knows me well, will know that I have a big thing for footwear and a closet to prove it.

The last 9 months have been a long process of learning, dead-ends, research, scrapped ideas, sample testing and unworkable suppliers. Getting fed up, I bought a one way ticket to a trade show in China on the resolve that I wouldn’t return to Australia until I had a good business idea. I was so tempted to go off travelling the world again… Ten days in and on the last day of the trade fair I found it. I met a factory that makes exquisite leather shoes for the likes of high end European labels See by Chloe, MGSM, Jill Sanders, Alexander McQueens diffusion label McQ, and Roberto’s Cavalli to name a few – although I didn’t know it at the time until a few weeks later when I took another flight from HK to visit the factory. What I saw coming off the production lines made my feet scream with lust. From a production point if view I felt like I had found gold!

I pretty much designed a first collection of 9 pieces on the spot and have been planning their arrival ever since. And 6 weeks later I couldn’t be more happy. The next challenge will be selling the collection and breaking into the market place. This will all be new to me. Bring it on!’

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