Think about the last time you saw a photo of a product and thought… I WANT ONE!
This is the power of having the right product photos on your e-commerce website and the opportunity you have to jump out and grab your customers attention.
With a single photo you can tick a lot of boxes in your customers minds and answer a ton of questions in just a few seconds. This is exactly the goal when it comes to selling online, communicate and build trust as quickly as possible.
After building & operating 3 successful e-commerce websites (spanning over 10 years) and now photographing thousands of products for our e-com clients, we have an excellent feel for what sells products online.
Click play on the video above to learn more about us from Matt, our Director of Photography.
Scroll down to learn more…
Or if you’re ready to get started or would like to discuss your project, call Shelley our studio manager on (08) 9467 4330 during business hours or submit an enquiry here…
Let’s look at what information customers have on a typical e-commerce store to help them decide whether to purchase the product or not.
It is important to put ALL of your effort into maximizing points 1 to 4 above, so people don’t choose to purchase from you based purely on price. There will always be someone out there willing to sell a similar product for a cheaper price. Setting yourself up to compete on price it the quickest way out of business.
If you’re just launching a new business, video might be a bit out of reach to begin with. Not to worry, if you have outstanding photos, super helpful and informative descriptions and ideally some customer reviews… you will be ahead of the pack in this competitive market place.
Use the above points as a checklist for your website. Go through each product page and rate how they perform for each point. You may easily find some quick wins to upgrade your customer experience.
The exciting thing is, your time will be well spent. The next set of eyeballs that look at your product page(s), will have a better experience. Nice!
There are no across-the-board rules you need to follow for your product photos.
The one thing for sure is… crisp product photos on pure white backgrounds are the safest way to go and are extremely versatile. They are easy to load into any e-commerce website but are equally easy for your graphic or website developer to use in other marketing applications.
When it comes to “white background” images, there are a couple of other options to consider… Often adding a nice natural shadow or reflection can really help give your product photos that extra polish.
Whether to go shadow or reflection usually depends on the product and the angle we are photographing it. We are happy to recommend what will look best for your products.
It’s an all-too-common story we hear where businesses spend all of their budget on the design and development of their website. This leaves no resources for the high quality product photography needed to entice potential customers to buy.
This is a serious problem as although the look and functionality of your site is super important, it’s only half the picture.
Be sure to factor this in when planning your online business.
Having no budget for photography forces you to either DIY or find a cheap photographer. Both risky options and will likely cost you sales.
Saying that, there is a time for DIY and a time to pay a professional. Read more below.
“Initially making the decision to take professional photos for my website was a scary decision for me, and one that I had mulled over for quite some time. Being a new business owner with a small set up budget it was difficult to determine if this was the right decision for my business based solely on cost versus reward. Prior to talking to Matt I had contacted various product photographers however none seemed to be the right fit and I was considering taking my own photos. I am so glad I contacted Perth Product Photography as after discussing my ideas and what we could achieve I was convinced that professional photos were the only option to ensure that my site looked professional and that my products stood out from all others with their own uniqueness. I love the finished products, which are well and truly over and above what my expectations were and I can’t wait to shoot our next range of seasonal hampers.”
Simply Beautiful Gifts
If you make unique hand-made products that are one-off items and retail for $10… there just isn’t enough margin in your products to afford to pay a professional. In this case your time is best spent either learning how to take the best photos you can yourself, or developing higher margin products.
If you sell a “generic” product where you can photograph it once and then sell multiple units of that product, you get a much higher return on investment. Take the time to do it once and do it right and you will see the results in your ongoing sales.
What breaks our heart is seeing businesses buy a bunch of photography equipment and try to do it themselves, but still achieve results that are well below their customers expectations (it doesn’t help seeing e-commerce photography kits all over eBay and other sites which sell the promise of “it’s easy”).
The reality is, to master any skill it’s 10,000 hours. That’s what you pay for when you hire the right photographer. Yes they have all the equipment needed to make your products shine, but more importantly they’ve done the time… and you have instant access to that skill.
As a business owner you always need to put your time and attention in the areas that make the biggest difference. Honestly, doing your own product photography isn’t the best use of your time. Play to your strengths.
So back to return on investment…
We have clients whose products we photographed 5 years ago and they are still selling strong today. Now that is return on investment and money well invested.
Photography is one of the few “silver bullets” when it comes to marketing online.In some cases, changing from stock photography to professionally taken photography can double or triple your sales and conversion rate.
Matt recently spoke to Ed & Brendan from the Business Marketing Show about photography and why it really is such a powerful online marketing tool.
In the episode we discuss…
Click the play button to listen to the mp3 podcast or right click here and choose “Save As” to download the mp3 file
As many as it takes to answer all of your customer’s questions and leave them confident enough to “Add To Cart”.
A bottle of wine for example… one photo is plenty. There’s the bottle, there’s the label, job done.
An electronic gadget… perhaps customers will need to see both the front and back of the product to see the plugs and features it may have.
Shoes… do your customers need to see inside the shoe, the sole, the heel, the laces? Perhaps a few photos may be needed here.
Just because your e-commerce website allows you to upload 5 photos per product, it doesn’t necessarily mean you have to take 5 photos of each product.
It’s all about the customer here… what do they need to see? Give it to them.
There is no point having the most perfect photo if it takes 5 seconds to load… and your customers leave after 3 seconds!
It is important that your photos look great AND load fast. We optimize all images supplied to you so they have the perfect balance between image quality and file size.
The photo on the left is 1.4mb in size. The photo on the right is 0.18mb in size. They look the same right?? However the photo on the right loads over 10 times faster on your website than the photo on the left.
This is a BIG DEAL when it comes to having a website that looks beautiful and is enjoyable for your customers to navigate through and buy from.
Every photo is supplied to you in 2 formats:
1. Low Resolution JPGS – these are 72dpi and optimized for web. This means they are perfect for anything on a computer screen – website, email newsletter, Facebook, Instagram, LinkedIn, Amazon etc
2. High Resolution JPGS – these are full resolution 300dpi versions. This means they are perfect for printing on any medium – brochure, catalogue, billboard, banner for your shop wall, window prints etc
If you require transparent backgrounds and layered Photoshop (psd) files, we can happily supply you with those too.
This means you have the right files to use for any application. Your website developers and graphic designers will love you!
Matt and his team recently photographed furniture for our company website. He did a fantastic job and was a pleasure to work with. He is extremely professional and has a great eye for detail.
We were delighted with the results, Matt really made the product shine – he is a true perfectionist and we will definitely work with him in the future!
Friday morning. We were in an urgent rush to meet a national magazine publication deadline and required high quality images. We quickly searched the internet for a Perth based product photographer and luckily found Matt.
We briefly chatted on the phone and explained our urgent situation and arranged photos. Within the same day, we had top quality and professional product photos and our magazine deadline was successfully met.
A great service from a great photographer!
We needed first-rate product shots for our new website and for printed material. Our saxophones are challenging subjects because of their detailed and highly reflective nature. We were very careful to choose a photographer with expert knowledge of lighting, a professional approach and a passion for their craft. Matt paid special attention to make sure the lighting and reflections were just right and the results are stunning, extraordinarily detailed shots of our instruments with beautiful reflected highlights.
Dear Matt, we would like to take this opportunity to thank you for your photographic services last Tuesday. We found your service and product of the highest quality and would not hesitate to use your services again.
We asked Matt to take some photos of our carpet tiles for marketing and web use. Carpet tiles can be quite tricky to make look captivating, but Matt did a fantastic job. He was full of ideas and so easy to work with. The entire day was a pleasure, due to his constant enthusiasm and dedication to get a great photo. I am looking forward to working with him again
13th Jan 2012
We approached Matt to take pictures of merchandise for an event – The 2012 V75 Inter Dominion – with the intention to use the pictures to promote the products online, in magazines and on posters. The resulting images were perfect for our intentions and delivered on-time. I have no doubt that they will ultimately enhance our sales.
We look forward to working with Matt into the future.
We are a natural head lice company that operates in country WA. We regularly need product photos and have previously used a photographer locally.
Matt from Perth Product Photography was recommended to us so we thought we would give him a go. All I can say is that I wish we found him 2 years ago.
The service was fast, friendly and efficient and the quality of the photos was head and shoulders above our local photographer. We could not be happier and we will only ever use Matt in the future.
We were requiring high quality product images for our new website and were lucky to discover Matt from Perth Product Photography.
We found Matt to be professional, efficient, extremely easy to work with and very accommodation. The job turned out to be bigger than first anticipated and he was happy to return the following week.
We are extremely happy with the end results and would recommend his services to anyone looking for a professional, high quality photographic service. We will definitely be using his services again!
Thank you so much for taking the time and effort to understand our business and products and what we required from the shoot. The photos you have taken are exactly what we were looking for ...and more (the more 'artistic' photos were a very nice touch). We are very excited about using them in our new product catalogue and our web site update. It was a pleasure working with you and thank you so much, as well, for the fast turn around on this job, much appreciated. We will definitely be using you next time and have no hesitation recommending Perth Product Photography to anyone else.
Utilising Perth Product Photography was really one of the best decisions we made in terms of introducing our new product to the market. Matt is super cool. Not only did he do a stellar job on the photos, but he was accommodating and willing to work within, and around, the challenges presented. He is professional, creative, and the turnaround time for editing was much shorter than expected. We have since began to show our images to potential clients, and some of them have commented on the quality of the pictures before they've noticed the quality of the product! Matt has made our selling process faster and easier than I could have imagined. We couldn't be happier with him and the final images - we will definitely use Perth Product Photography again in the future.
From the minute we started work, we knew Perth Product Photography was the right choice for our company product shots. They seemingly addressed our needs, our deadlines and assisted all the way to delivery. The quality of our product shots are undeniably the best, with variety in the shots we were able to cover all our marketing needs.
Our second shoot with Matt, was dynamic and he and his team adapted to each of our models needs, which included adults and young children. They work in an ultra creative space, that is a pleasure to be in as they work to capture our quality shots. We have booked Perth Product Photography several times and have had a superior experience every time. Thanks for making us look even better
Working with Matt on the first photo shoot I’ve ever been involved in was fantastic. Not only did he take amazing shots of my product (is that really my little lunchbox looking so professional), but he also managed to put my two kids at ease and take some awesome family shots that we ALL liked, which is no mean feat. We can’t wait to come back for the next lot of photos. Thanks Matt
Working with Perth Product Photography is a breeze. They always ensure they get the best picture for us based on our requirements. Matt is very professional and will do his best to get the best images finalised for you in a timely fashion. We are very grateful for their hard work and would definitely recommend Perth Product Photography to any business!
Initially making the decision to take professional photos for my website was a scary decision for me, and one that I had mulled over for quite some time. Being a new business owner with a small set up budget it was difficult to determine if this was the right decision for my business based solely on cost versus reward.
Prior to talking to Matt I had contacted various product photographers however none seemed to be the right fit and I was considering taking my own photos.
I am so glad I contacted Perth Product Photography and spoke with Matt as after discussing my ideas with him and what we could achieve I was convinced that professional photos were the only option to ensure that my site looked professional and that my products stood out from all others with their own uniqueness.
Working with Matt and Janelle was the right fit for my business and a decision I am so glad I made. Matt and Janelle were positive and enthusiastic about my products and I would like to thank them both for the amazing photos they have taken.
I love the finished products, which are well and truly over and above what my expectations were and I can’t wait to shoot our next range of seasonal hampers.
I’ve worked with Perth Product Photography twice and have been very pleased with the work and turnaround time on both projects.
Our product photography is used in all our promotional material – including catalogues, product brochures, instore tear-offs for our major retailers and signage and pull-ups. We also use them on our website and in digital promotions.
I would highly recommend Perth Product Photography and it’s a pleasure to work with their friendly and professional staff. They really make it an easy process.
Thank you so much for the photos. They look amazing and we love them! Our site looks so much better now! 🙂 and you completed them so quickly. We're extremely satisfied with everything.
You're amazing. Thank you!
I recently asked Perth Product Photography to shoot a range of alcoholic and non-alcoholic beverages for my company's new website. From the get-go, Perth Product Photography was responsive, friendly and professional.
It is quite an art to correctly interpret a set of verbal requirements and carve them into an on-point creative reality, but Perth Product Photography did not disappoint.
A very positive experience.
The team at Perth Product Photography are fantastic! Their professionalism and photography skills are second to none!
I needed product images for my website, they understood my creative vision and produced exactly what I wanted.
I also required a corporate headshot and although I'm camera shy, the team provided a fun relaxed atmosphere.
The end results were amazing, highly recommend!
Matt and his team completely exceeded my expectations and I couldn’t be happier with the photos! The entire team was so helpful by providing valuable advice and Matt’s attention to detail is truly incredible. Hands down the most professional team, don’t settle…these guys are the best! I only wish I found Matt earlier and will only use him from now on.
Thank you to the staff at Perth Product Photography for creating photographs of my product which add a level of professionalism I could not have achieved on my own. We all know the importance of the customers first impression and the polished product shots taken by Julius and Tash will definitely help steer visitors towards making a purchase.
I was after professional images, with a simple white background provided to me in digital files - to then upload onto our website.
Shelley helped me out by showing me all the different packages that are available, and suggesting what would suit my businesses needs best.
At the studio Henry was fantastic, his creativity in the design and layout has allowed my product shine, while highlighting all the details, just as i imagined.
The result is clean, bright, professional images that sell my product at its best. One thing i really enjoyed was their relaxed nature, professional experience and customer understanding - being able to truly understand what it is the client desires, and delivering just that.
I would happily recommend Perth Product Photography to any businesses small or large who need professional photography of their products, they truly do let the product shine.
From start to finish the process of working with Perth Product Photography was seamless, professional and enjoyable! The studio space was impressive and we really benefited and appreciated the teams attention to detail and willingness to go above an beyond to get the shot.
Results were amazing!
Looking forward to working with PPP again soon.
I want to say a huge thank you and express my appreciation to the team at Perth Product Photography.
Their friendly, warm and professional manner right from the outset made me feel comfortable and confident that I had made the right decision and was going to be happy with the final outcome.
The images produced have transformed my website and uplifted my branding to another level.
What impressed me the most was the care, patience and attention to detail shown by both Henry and Gabby during the shoot. It was like my product became their product and every tiny detail needed to be just right.
I thoroughly recommend the team at Perth Product Photography and look forward to working with them again for the launch of my next product range.
When we went looking for a product photography specialist for our new product range, we were thrilled to find the team at Perth Product Photography in Fremantle. The professionalism, creative input and sheer enthusiasm demonstrated by Matt, Gabby and Shelley was amazing from the moment we sent our first email enquiry, through to completion of our project.
They took a genuine interest in our product and the time to understand how we wanted to use the images accross our various communications platforms. The results speak for themselves and we are now using the images on our e-commerce store, website and social media channels. Having the option to use their wonderful stone cottage studio made all the difference and was something quite different to the more common generic studios on offer. Thanks to the team at Perth Product Photography; you added real value to our branding and communications stragegy. We can't wait to find an excuse to work with you again!
I am a first time customer of Perth Product Photography, and from the first contact found Matt very Professional, and Genuine. I was very pleased to have made the choice in using there Service. With a very Professional and Down to Earth approach, Matt and his team have won all our future business.
Here is a variety of screens shots of our clients website so you can see the difference quality e-commerce product photography makes.
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Shelley our wonderful studio manager is dedicated to helping you. Give us a call for a free phone consult to have all your questions answered, explore ideas and work out the best plan of attack to sell your products online.
Call us on (08) 9467 4330
Email us at [email protected] or use the below email form